![]() In 1920, when presented with small glass vials containing sample scents numbered 1 to 5 and 20 to 24 for her assessment, she chose the fifth vial. Her affinity for the number five co-mingled with the abbey gardens, and by extension the lush surrounding hillsides abounding with Cistus (rock roses). The paths that led Chanel to the cathedral for daily prayers were laid out in circular patterns repeating the number five. For Chanel, the number five was especially esteemed as signifying the pure embodiment of a thing, its spirit, its mystic meaning. From her earliest days there, the number five had potent associations for her. 5 name Īt the age of twelve, Chanel was handed over to the care of nuns, and for the next six years spent a stark, disciplined existence in a convent orphanage, Aubazine, founded by 12th-century Cistercians : 4 in the Nouvelle-Aquitaine region of central France. : 20 Chanel sought a new scent that would appeal to the flapper and celebrate the seemingly liberated feminine spirit of the 1920s. "Respectable women" favored the essence of a single garden flower while sexually provocative indolic perfumes heavy with animal musk or jasmine were associated with women of the demi-monde, prostitutes, or courtesans. Traditionally, fragrances worn by women fell into two basic categories. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper's Bazaar in 1937. The design of its bottle has been an important part of the product's branding. ![]() The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921.
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